Salesforce Data 360

Salesforce Data 360 (formerly Data Cloud) is the real-time data engine that powers the entire Salesforce platform, unifying fragmented enterprise data from any source — including external data lakes, websites, and legacy systems — into a single, trusted "Customer 360" profile using a Zero-Copy architecture that lets teams access and act on data instantly without moving or duplicating it. It serves as the data foundation for Agentforce, ensuring AI agents and automated workflows have accurate, up-to-date customer context, and connects directly to platforms like Snowflake, Databricks, Google BigQuery and AWS via Zero-Copy integrations.

Official product page

2published use cases

2industries

0countries on record

Recommendation & Personalization

top AI capability

Evidence mix: High 2 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

Industry

2 use cases

AutomotiveAgentic AIRecommendation & PersonalizationConversational AI

Volkswagen Group standardises CRM on Salesforce across 10 of 52 markets, cutting case resolution 30%

Volkswagen Group, whose brands (Volkswagen, Audi, ŠKODA, SEAT/CUPRA, Volkswagen Commercial Vehicles) previously ran disconnected customer systems, built a unified CRM approach on Salesforce's Headless 360 platform, using Marketing Cloud, Sales Cloud, Service Cloud, Data 360, Tableau and MuleSoft. Standardizing the tech stack let Volkswagen roll out to 10 European markets within two years and reach 52 countries at retail level for aftersales; giving service reps a unified view of customer and vehicle history has sped case resolution by 30%. Volkswagen Group is now planning to layer in Agentforce, Salesforce's agentic AI layer, aiming to personalize interactions across the customer journey and hand off complex cases to human reps with full context, governed by the Einstein Trust Layer.

Volkswagen GroupSalesforce Data 360 · Salesforce Marketing Cloud · Salesforce Sales Cloud +5

Travel & HospitalityRecommendation & PersonalizationIntelligent Automation

Wyndham Hotels & Resorts builds Agentic Enterprise with Salesforce Data 360 and Agentforce

Wyndham Hotels & Resorts, which supports approximately 8,400 properties, used Salesforce Data 360, MuleSoft, Informatica, and Agentforce Service to create Wyndham Reservations Guest 360, a unified real-time guest record giving service reps access to reservation history, loyalty status, preferences, and sentiment plus AI-powered recommendations. Wyndham also launched agentic self-service support for franchise owners through the Wyndham Community online owner portal. Results included a 5% increase in Wyndham Rewards enrollment, 21% faster service conversations year-over-year, 20% autonomous resolution of franchisee inquiries, and a 25% reduction in contact center call volume.

Wyndham Hotels & ResortsSalesforce Data 360 · MuleSoft · Informatica +1