Media & EntertainmentRecommendation & PersonalizationGenerative AIConversational AIAgentic AI
How Schibsted is using AI to boost efficiency for their newsrooms and their readers
Schibsted Media (Norway) uses generative AI across its newsrooms via several tools: a suggested-stories feature at VG that maintains an 85% thumbs-up ratio comparable to lead stories; Videofy, an in-house service that generates 20-second news videos instantly from published articles, integrated into its Content Management System; and ARIA, an AI framework of specialised agents that lets staff query real-time compiled data through platforms like Slack. Journalists also use an AI toolbox, built by a journalist rather than the AI team, to generate potential questions and answers around articles using models including Claude and GPT.
Schibsted· NorwayVideofy · ARIA · Claude +3
