RetailGenerative AIAgentic AI
How 7-Eleven, Inc. Built a Game-Changing GenAI Creative Assistant for Marketing with Databricks
7-Eleven's AI Center of Excellence built a multi-agent GenAI marketing assistant using LangGraph and Databricks, moving beyond early document-based chatbots and basic RAG. The system includes a Campaign Creative Generator, Copywriter Bot, General Assistant, and Supervisor Agent that orchestrates workflow and reviews outputs, with human-in-the-loop review, web search for trend intelligence, and guardrails filtering toxicity, PII and off-policy responses. Databricks provides governance and observability via MLflow tracking, automated agent evaluation, and inference tables. The assistant reduced manual creative hours, with campaign concepting and scripting that used to take hours or days now generated, refined, and approved in minutes; user feedback included calling it 'a game changer' and 'better than ChatGPT.'
7-Eleven, Inc.
LangGraph · Databricks · MLflow