AI-Media and ITV Announce Landmark Partnership to Revolutionize Captioning Services
ITV· United KingdomAI-Media LEXI · AI-Media SDI Encoder Pro Cards · AI-Media Alta
ITV, the UK's largest commercial broadcaster, partnered with AI-Media to deploy its LEXI live automatic captioning solution across ITV's broadcast network, including its 18 regional news variants, using AI-Media's SDI Encoder Pro Cards to deliver captioning as VANC embedded data, plus AI-Media's Alta product for ITVX and other IP video workflows. The shift from a manual regional-news captioning workflow to LEXI's automated system is expected to significantly reduce staffing requirements and costs while enabling more captions, increased reliability and reduced latency; ITV's captioning team continues to develop bespoke topic models to maintain accuracy.
Overview
ITV, the UK's largest commercial broadcaster, partnered with AI-Media to deploy its LEXI live automatic captioning solution across ITV's broadcast network, including its 18 regional news variants, using AI-Media's SDI Encoder Pro Cards to deliver captioning as VANC embedded data, plus AI-Media's Alta product for ITVX and other IP video workflows. The shift from a manual regional-news captioning workflow to LEXI's automated system is expected to significantly reduce staffing requirements and costs while enabling more captions, increased reliability and reduced latency; ITV's captioning team continues to develop bespoke topic models to maintain accuracy.
The challenge
Traditionally, ITV's regional news captioning involved a manual workflow with significant staffing requirements across its 18 regional news variants.
The solution
ITV partnered with AI-Media to deploy AI-Media's LEXI live automatic captioning solution, integrating seamlessly with ITV's existing infrastructure across its 18 regional news variants. The solution uses AI-Media's SDI Encoder Pro Cards to deliver LEXI captioning as VANC embedded data into ITV's existing architecture, operated by ITV's Access Services team, while AI-Media's Alta product is used for ITVX and other IP video workflows. Implementation was straightforward, causing no disruptions to ITV's playout solutions, and ITV's captioning team continues to play a crucial role in developing bespoke topic models to ensure accuracy and relevance.
Reported business value
The shift to automation through LEXI is expected to dramatically impact resourcing, leading to significant efficiencies and cost reductions, while allowing ITV to provide more captions and enhance accessibility for viewers. The LEXI system's increased reliability and reduced latency are expected to improve overall quality of service.
Sources
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