Albert Heijn's AI-powered assistant Steijn helps millions of customers decide what's for dinner
Albert HeijnSteijn (AI-powered assistant) · Edge (retail media platform)Albert Heijn, part of Ahold Delhaize, built the AI-powered assistant Steijn, which helps millions of customers answer the daily question "What's for dinner?" by suggesting personalized recipes and step-by-step guidance. Ahold Delhaize is also scaling its proprietary retail media platform, Edge, which enables on-site display, sponsored search, and in-store digital screens, to its U.S. brands after delivering strong results across several European brands.
Overview
Albert Heijn, part of Ahold Delhaize, built the AI-powered assistant Steijn, which helps millions of customers answer the daily question "What's for dinner?" by suggesting personalized recipes and step-by-step guidance. Ahold Delhaize is also scaling its proprietary retail media platform, Edge, which enables on-site display, sponsored search, and in-store digital screens, to its U.S. brands after delivering strong results across several European brands.
The challenge
Millions of customers face the daily question "What's for dinner?" and need help deciding, while Ahold Delhaize's brands are looking to accelerate AI-driven personalization and operational efficiency across the business.
The solution
Albert Heijn, part of Ahold Delhaize, built the AI-powered assistant Steijn, which helps millions of customers answer the daily question "What's for dinner?" by suggesting personalized recipes and step-by-step guidance. Ahold Delhaize's brands are building foundational AI platforms that will enable future scaling of winning AI solutions, and the company is also scaling its proprietary retail media platform, Edge -- which enables on-site display, sponsored search and in-store digital screens -- to its U.S. brands after delivering strong results across several European brands.
Reported business value
Steijn now helps millions of customers with personalized recipe suggestions and step-by-step guidance. Edge, Ahold Delhaize's retail media platform, has already delivered strong results across several European brands and is being scaled to U.S. brands to support more relevant customer experiences and new revenue opportunities.
Sources
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