AI use cases in Netherlands
18 documented implementations
Philips cuts MRI scan reconstruction to a 40-second process using deep neural networks on AWS
Philips, headquartered in the Netherlands, uses AWS cloud computing and deep neural networks to transform medical image reconstruction from a time-consuming process into a scalable 40-second solution, reducing MRI scan time roughly 10x and enabling faster patient diagnosis and reduced wait times.
Philips· NetherlandsOmoda's generative AI stylist lifts conversion rate 2.5x for online fashion shoppers
Dutch fashion retailer Omoda built AI stylist, a virtual shopping assistant powered by Google Cloud's Gemini Pro 1.5 model with Vertex AI Multimodal Embeddings and Vector Search. AI stylist holds natural-language conversations with customers, understands their needs, and builds complete outfits combining clothing, shoes, and accessories rather than just matching similar products, with an Intelligent Brand Matching feature that factors in brand affinities. Customers who use AI stylist convert at a rate 2.5 times higher than average, and the tool also improves inventory management through better trend anticipation.
ABN AMRO's financial services digital transformation at a global scale with Databricks
ABN AMRO, the third-largest bank in the Netherlands, moved from a centralized on-premises data warehouse and siloed teams to the Azure Databricks Data + AI Platform, operationalizing it within a couple of months. The platform, using Delta Lake for reliable data pipelines and MLflow for deploying machine learning models, gave over 500 engineers, scientists and analysts shared access to data. ABN AMRO uses the platform for machine learning-based fraud detection to identify anomalous behavior such as money laundering, a marketing automation stack for faster, more relevant customer product recommendations, and a client dashboard giving support teams a near real-time view of customer assets and transactions. The bank delivered its use cases 10 times faster than with its previous infrastructure, with over 100 additional use cases planned.
ABN AMRO· NetherlandsDatabricks Data + AI Platform · Delta Lake · MLflow +2
GLBNXT delivers a sovereign AI platform powered by SUSE
GLBNXT, a Netherlands-based company launched in 2025, built a sovereign, ISO 27001-certified, NIS2-compliant AI platform on SUSE Rancher Prime and SUSE Virtualization (Rancher and Harvester), deployed on Dell and NVIDIA infrastructure. The platform lets organizations deploy enterprise AI without relying on foreign hyperscaler infrastructure, supporting EU AI Act compliance. A division of the Dutch government used the platform to build a natural-language chatbot that lets employees retrieve information across hundreds of thousands of documents. GLBNXT estimates its platform cuts AI deployment timelines from the typical 12-18 months down to 30 days (up to 18x faster), and each GLBNXT employee manages 15-20 AI agents running 24/7, driving up to a 20x boost in organizational productivity.
Independer cuts feature delivery 50% with Lakebase
Independer, the largest independent comparison platform in the Netherlands, used Databricks Lakebase to eliminate the export bottleneck between its Customer 360 data platform (built on Databricks and Unity Catalog) and the production APIs serving its website, customer service tools, and internal analytics. Because customer data had been fragmented across legacy on-premises systems, engineers previously had to write export scripts and load a separate SQL Server instance before building new features. By synchronizing gold tables directly with consuming services via Lakebase (built on PostgreSQL), Independer cut development work for new Customer 360 features by 50% and is now building GenAI agent proof-of-concepts that store state in Lakebase.
Independer· NetherlandsLakebase · Unity Catalog · Databricks Data + AI Platform +1ABN AMRO Bank migrates its Anna and Abby chatbots to Microsoft Copilot Studio, increasing Dutch intent-recognition accuracy by 7%
ABN AMRO Bank, one of the largest banks in the Netherlands, migrated its customer chatbot Anna and internal employee chatbot Abby to Microsoft Copilot Studio in a six-month project delivered with Microsoft and Capgemini. The new agents use Azure AI Language conversational language understanding (CLU) for intent recognition and entity extraction, with Azure Communication Services handling voice and Azure middleware relaying messages. The Anna agent now handles more than 2 million text conversations and 1.5 million voice conversations with customers every year, covering tasks like unblocking a debit card or changing an ATM withdrawal limit, while Abby supports employees with IT helpdesk and facilities requests. By integrating Azure AI Language CLU with Copilot Studio, ABN AMRO increased its intent-recognition accuracy rate for Dutch by 7%, reduced drop-off and transfer rates, and significantly cut operational and maintenance costs.
ABN AMRO Bank· NetherlandsMicrosoft Copilot Studio · Azure AI Language · Azure Communication Services +2
Kadaster runs Azure Local to keep sovereign control over the Netherlands' land registry data
Kadaster, the Netherlands' official land registry and mapping agency, runs Microsoft Azure Local to maintain full control over where its data lives and how it is governed, as its workloads have grown in scale and complexity. Azure Local underpins Microsoft's Sovereign Private Cloud, which now scales to thousands of servers within a single sovereign environment.
Kadaster· NetherlandsAzure Local · Microsoft Sovereign Private CloudDutch bank ABN Amro to cut 5,200 jobs by 2028 in AI-driven overhaul
ABN Amro announced plans to cut 5,200 full-time positions by 2028 (about 24% of its workforce) as part of a restructuring that relies on AI to handle routine back-office tasks. CEO Marguerite Bérard said AI would enable 'deliberate decisions' in customer service, operations and anti-money laundering checks, where headcount could shrink by up to 35%. The plan targets a return on equity of at least 12% and a cost-to-income ratio below 55% by 2028.
ABN AMRO· NetherlandsING Bank transforming operations through agentic AI
ING Bank is running multiple AI projects across operations, governed centrally under its COO. Live/early-production efforts include a retail chatbot, AI-driven identification of hidden affluent clients for marketing, AI-assisted transaction monitoring that helps investigators close standard alerts faster and focus on risk, and a customer due diligence (KYC) redesign that uses existing public and behavioural data to auto-answer most of a roughly 100-question review, cutting due diligence from days or weeks to seconds. ING is also developing agentic AI to handle mortgage applications end-to-end (credit checks, data collection) starting in 2026. ING's COO said AI introduced to an operations process yields a 25% productivity gain, with freed capacity redeployed to growth and more complex work, and its CTO described 'conservatively aggressive' governance restricting AI exploration to five areas under COO control.
ING Bank· NetherlandsAkzoNobel builds portfolio of 60+ autonomous AI agents on RISE with SAP and Databricks foundation
AkzoNobel consolidated 46 ERP systems down to a planned 4, standardizing on RISE with SAP and harmonizing master data with Deloitte, then connected the SAP environment to Databricks to combine structured and unstructured data for AI. On this foundation, AkzoNobel's IT organization built a portfolio of more than 60 AI agents that autonomously execute tasks such as releasing credit blocks and handling HR and logistics transactions, fully autonomously carrying out more than 750,000 actions in the first nine months, with 90% of credit blocks now resolved automatically.
AkzoNobel· NetherlandsRISE with SAP · SAP CFIN · SAP ECC +1
Banking Innovator bunq Supports Growth, Strengthens Security Using AWS
bunq, a Dutch neobank with over 11 million users across Europe, uses Amazon Bedrock for several generative AI use cases including summarizing new user data with large language models, removing the need for agents to process onboarding documents manually. Using Amazon Bedrock, bunq tripled user support process efficiency while maintaining over 90 percent accuracy. Sensitive data stays within bunq's AWS virtual private cloud, supporting GDPR and PCI DSS compliance alongside tools such as AWS CloudHSM, AWS Security Hub and AWS KMS.
bunq· NetherlandsAmazon Bedrock · AWS CloudHSM · AWS Security Hub +1Rabobank Streamlines and Personalizes Customer Support with AI Powered Virtual Agents
Rabobank, a multinational banking institution headquartered in the Netherlands, reconstructed its virtual agent solution using Microsoft Power Virtual Agents, replacing a disconnected on-premises IVR and chatbot setup with one conversational platform for voice and chat. Virtual agents now complete about 40 to 50 percent of the business contacts they start without escalation to a human agent, meaning about 60,000 to 80,000 calls per month are handled entirely through automation. Online chat as first point of contact rose from about 20 percent to 25 percent of customers between early and May 2022. Reporting is unified via Microsoft Power BI. Implementation began December 2021 with the first virtual agent deployed to production in April 2022, with help from Microsoft partners Avanade and Accenture.
Rabobank· NetherlandsMicrosoft Power Virtual Agents · Microsoft Power BIABN AMRO Bank migrates to Microsoft Copilot Studio to support over 3.5 million customer conversations
ABN AMRO Bank, the third-largest bank in the Netherlands, transitioned its customer-facing 'Anna' chatbot and employee-facing 'Abby' chatbot to Microsoft Copilot Studio after a competitive RFP process, completing migration in 6 months with partner Capgemini. The Anna agent now supports over 2 million text conversations and 1.5 million voice conversations per year, and integrating Azure AI Conversational Language Understanding with Copilot Studio increased intent-recognition accuracy by 7% for Dutch.
ABN AMRO Bank· NetherlandsMicrosoft Copilot Studio, Azure AI Conversational Language Understanding, Azure Communication Services, Azure middleware, Azure DevOps and Power Platform Build ToolsPostNL embeds AI-driven route planning and sales intelligence across its logistics platform
PostNL's 2025 transformation embedded artificial intelligence and advanced analytics throughout operations: predictive algorithms support real-time route planning, parcel flow optimisation and capacity forecasting, and a new AI-powered sales intelligence tool converts ideal customer profiles into prioritised prospect lists with detailed shipment insights for account managers. In Belgium, PostNL piloted a fully digital onboarding journey for small business customers, reducing registration time from 15-20 days to a maximum of one day.
PostNL· NetherlandsPredictive analytics and AI-powered sales intelligence tools embedded across PostNL's operations and app, plus digital identity integrationDutch National Archive uses AI to make its largest WWII archive digitally searchable
The Nationaal Archief, Netwerk Oorlogsbronnen, Huygens Instituut and NIOD Instituut are digitizing the Centraal Archief Bijzondere Rechtspleging (CABR), the largest and most-consulted Dutch WWII archive with dossiers on roughly 300,000 people, and using artificial intelligence to make the digitized documents readable and searchable. The first digital results go online via Oorlogvoorderechter.nl from 2025, with the project running until 2027.
Nationaal Archief· NetherlandsBooking.com launches Smart Messenger and Auto-Reply agentic AI tools for partner-guest communication
Booking.com's first customer-facing agentic AI tools, Smart Messenger and Auto-Reply, gather partner, property and reservation information to autonomously suggest and send guest communications; early experiments yielded a 73% increase in partner satisfaction compared to previous messaging tools. The company also offers AI Trip Support, AI Voice Support, AI Rental Helper and AI-powered Flight Search Summaries.
Booking.com· NetherlandsKLM deploys AI to reduce in-flight food waste
KLM uses a machine-learning model called TRAYS, developed with Kickstart AI, to predict how many booked passengers will actually board a flight so its Meals On Board System can calculate the exact number of meals needed. The prediction runs from 17 days before departure until 20 minutes before departure and has cut food waste by up to 63% based on the expected number of passengers per flight, saving more than 100,000 kg of meals a year across flights catered from Schiphol.
KLM· NetherlandsTRAYS · Meals On Board System (MOBS)Albert Heijn revolutionizes the store employee experience using Azure OpenAI
Albert Heijn, one of the largest supermarket chains in the Netherlands with over 700 owned stores and more than 80,000 store employees, built a conversational assistant within its @AH Employee App using Azure OpenAI, hosted on Azure Kubernetes Service with data stored in Azure Database for PostgreSQL. Developed with Microsoft and partner EPAM, the assistant answers store employees' questions about restocking and customer requests, including a barcode scanner and store floorplan. It has been piloted in eight stores with plans to scale to 25 stores in summer 2025 and eventually all 700 owned stores.
Koninklijke Ahold Delhaize (Albert Heijn)· NetherlandsAzure OpenAI · Azure Kubernetes Service · Azure Database for PostgreSQL