How Salesforce Deployed Agentforce to Answer Questions and Capture Leads on Their Website
SalesforceAgentforce · Data 360 · Sales Cloud +2Salesforce deployed Agentforce, agentic AI powered by Data 360, on salesforce.com to answer visitor questions instantly, grounded by more than 2,000 web pages and 400 product records, and to capture leads for Sales Cloud when visitors want to talk to sales. Since launching in February 2025, Agentforce has handled over 100,000 conversations, supports 11 languages, generated more than 30,000 new leads, and reduced time to qualify opportunities by 40% year over year.
Overview
Salesforce deployed Agentforce, agentic AI powered by Data 360, on salesforce.com to answer visitor questions instantly, grounded by more than 2,000 web pages and 400 product records, and to capture leads for Sales Cloud when visitors want to talk to sales. Since launching in February 2025, Agentforce has handled over 100,000 conversations, supports 11 languages, generated more than 30,000 new leads, and reduced time to qualify opportunities by 40% year over year.
The challenge
Every month, millions of people visit salesforce.com with questions about products, pricing, or how to get started. Until recently, finding answers meant navigating menus, searching documentation, or filling out contact forms.
The solution
Salesforce reimagined its website experience with Agentforce, agentic AI powered by Data 360, that answers visitor questions instantly in chat, grounded by more than 2,000 web pages and 400 product records. When someone wants to talk to sales, Agentforce captures their info and creates a qualified lead in Sales Cloud. The team connected Agentforce to trusted live sources already used in marketing and product operations, such as the content management system and product catalog, rather than relying on static knowledge articles, and created supplemental content to cover gaps. A cross-functional team of conversational designers, engineers, designers and writers shaped how the agent thinks and speaks, and the team configured Agentforce to route pricing questions to structured data like the product catalog while drawing on unstructured marketing content for more open-ended questions.
Reported business value
Since launching in February 2025, Agentforce has handled over 100,000 conversations, supports 11 languages, and has generated more than 30,000 new leads, reducing time to qualify opportunities by 40% year over year.
Sources
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This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)
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