How Suntory Beverage and Food Turns Data into Faster Decisions with Databricks
Suntory Beverage and Food uses Databricks to unify internal and external data - sales, market share, macroeconomic inputs, and consumer/brand signals - for faster in-market decision-making. Its flagship initiative, Project Brain, uses AI to generate not just dashboards but full business narratives for monthly business reviews, built on Databricks SQL, Lakeflow Jobs, and Agent Bricks on Azure. Suntory reports significantly increased engineering throughput compared to its prior traditional data stack, with initial use cases including Project Brain turned around in a few weeks.
Overview
Suntory Beverage and Food uses Databricks to unify internal and external data - sales, market share, macroeconomic inputs, and consumer/brand signals - for faster in-market decision-making. Its flagship initiative, Project Brain, uses AI to generate not just dashboards but full business narratives for monthly business reviews, built on Databricks SQL, Lakeflow Jobs, and Agent Bricks on Azure. Suntory reports significantly increased engineering throughput compared to its prior traditional data stack, with initial use cases including Project Brain turned around in a few weeks.
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Inspect the highlighted sourceThe challenge
Suntory Beverage and Food frames tech, data and AI as a catalyst for transformation across its international beverage business, helping it respond to changing consumer needs, supply chain complexity and faster market demands.
The solution
Project Brain brings together internal and external data - such as sales, market share, macroeconomic inputs and consumer/brand signals - and uses AI to generate not just dashboards, but the full business narrative for monthly reviews. It runs on Agent Bricks, Databricks SQL and Lakeflow Jobs on Azure.
Reported business value
Databricks helped Suntory Beverage and Food increase engineering throughput significantly versus its prior traditional data stack. With Databricks, Suntory Beverage and Food says it could bring ideas to life very quickly, with some initial use cases - including Project Brain - turned around in a few weeks.
Sources
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