Leading the multichannel entertainment and wagering business
Tabcorp· AustraliaDatabricks · Agent Bricks · Delta Lake +3
Tabcorp unified data on the Databricks Data + AI Platform to build a single customer view, an AI-powered risk scoring model for safer gambling, and a Next Best Experience recommendation engine that grew from 5 to 40+ production models, plus an in-house GenAI platform called Tab Intelligence built on Llama 3, delivering $1.75M in platform savings.
Overview
Tabcorp unified data on the Databricks Data + AI Platform to build a single customer view, an AI-powered risk scoring model for safer gambling, and a Next Best Experience recommendation engine that grew from 5 to 40+ production models, plus an in-house GenAI platform called Tab Intelligence built on Llama 3, delivering $1.75M in platform savings.
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Inspect the highlighted sourceThe challenge
Legacy systems created siloed data and inefficiencies that hampered customer understanding across digital and physical channels. It was taking Tabcorp days to piece together customer journeys because data was scattered across different systems.
The solution
Tabcorp adopted the Databricks Data + AI Platform, using Delta Lake to centralize data, Unity Catalog for access controls and regulatory compliance, Lakeflow Jobs to automate data pipelines, and MLflow to manage their ML lifecycle, building a Next Best Experience (NBX) recommendation engine and an in-house GenAI platform called Tab Intelligence powered by Llama 3 with a RAG architecture.
Reported business value
Tabcorp improved generosity efficiency from 70% to 90% over 12 months while reducing their $385M AUD annual budget by 12%, saved 20% of data analysts' time, achieved 3-5x productivity improvement with Tab Intelligence, and achieved significant cost savings by decommissioning seven legacy systems.
Sources
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