RetailRecommendation & Personalization

McGee & Co uses Syte's visual AI to connect shoppers with complementary home decor pieces

McGee & Co.Syte visual search · Syte AI tagging

Furniture and home decor retailer McGee & Co implemented Syte's visual search and AI tagging technology to tie products together, helping customers who find an item like an end table or couch also discover the complementary pieces from the same collection. Josh Batchelor, VP of Technology at McGee & Co, said the goal was to make sure shoppers are served complementary pieces when they need them.

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The solution

McGee & Co. implemented Syte's visual search and AI tagging technology to tie products together, so that when customers find an item like an end table or couch, they are also served the complementary pieces that are part of the same collection. Josh Batchelor, VP of Technology at McGee & Co., said: "Since implementing Syte, we've been able to start tying products together. We're trying to ensure that as customers are finding an end table or a couch, they're also finding the complementary pieces that are part of the collection and making sure they're getting those served up when they need."

Recommendation & Personalization

Sources

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01syte.aiPrimary source · Primary source: Syte vendor marketing page with an attributed customer quote; no company-specific metrics were given for McGee & Co (the page's aggregate stats of 7.1x conversion, 485% revenue-per-user and 26.3% AOV uplift are not attributed to a single named customer).Open

This record was researched and written with AI assistance, and its claims were checked against the sources above. (EU AI Act art. 50 transparency notice.)

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