NPG launches AI-powered 'Frag Mich' article chat for subscribers

Overview

Neue Pressegesellschaft (NPG), publisher of Südwest Presse, Märkische Oderzeitung and Lausitzer Rundschau, launched 'Frag Mich', a question-answering chat feature built with AI vendor Retresco. Subscribers can ask free-form questions about current and archived articles; a RAG system answers using only editorially reviewed content and cites sources.

The solution

Neue Pressegesellschaft (NPG) launched 'Frag Mich' ('Ask Me'), an AI question-answering feature built with AI vendor Retresco, available in the mobile apps of its titles Südwest Presse, Märkische Oderzeitung, and Lausitzer Rundschau. Subscribers can ask freely formulated questions about current and archived content, answered by a question-answering system based exclusively on editorially reviewed content. The feature is powered by Retresco's RAG (retrieval-augmented generation) technology, which identifies semantic relationships, processes user questions in context, and generates answers based on existing content, with clearly indicated sources and links to original content.

Reported business value

NPG's Head of Product, Daniel Geiger, said that with 'Frag Mich' the company raises the digital use of its content to a new level, giving subscribers interactive, dialogue-based access to journalistic topics at any time, which increases the attractiveness and frequency of use of its apps.