Welt TV launches AI-generated news show with a synthetic avatar presenter
Axel Springer (Welt TV)WELTgo!Welt TV, owned by Axel Springer, launched a five-minute AI-generated news programme hosted by a synthetic avatar modelled on reporter Paul Klinzing. Around 90% of the programme, including topic selection and scriptwriting, is produced using AI. Axel Springer has also rolled out WELTgo!, a GPT-based assistant for subscribers, and uses AI to repurpose older broadcasts for new platforms.
Overview
Welt TV, owned by Axel Springer, launched a five-minute AI-generated news programme hosted by a synthetic avatar modelled on reporter Paul Klinzing. Around 90% of the programme, including topic selection and scriptwriting, is produced using AI. Axel Springer has also rolled out WELTgo!, a GPT-based assistant for subscribers, and uses AI to repurpose older broadcasts for new platforms.
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Welt TV, owned by Axel Springer, has launched its first AI-generated news programme: a five-minute bulletin, focused on developments in artificial intelligence, hosted by a synthetic avatar modelled on a real-life reporter, Paul Klinzing. Around 90% of the programme is produced using AI, including topic selection and scriptwriting. Some footage and interviews are real, but the blend of synthetic and authentic content is not clearly marked, which is provoking questions about transparency. Axel Springer has also rolled out WELTgo!, a GPT-based assistant that helps subscribers navigate content, and is using AI to repurpose older broadcasts for new platforms.
Reported business value
Welt TV's editor-in-chief Jan Philipp Burgard said AI is a technological revolution that newsrooms must embrace, reflecting Axel Springer's broader strategy to double its value within five years through AI adoption and new business models.
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