Amazon Personalize

Amazon Personalize is a fully managed AI-powered recommendation service that helps deliver hyper-personalized user experiences in real time at scale. It trains models that learn from billions of user interactions with millions of items, adapts recommendations dynamically as customer behavior changes, and integrates with Amazon Bedrock to improve customer segmentation and generate more relevant content.

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AutomotiveGenerative AIComputer VisionLarge Language Models

Ferrari Advances Generative AI for Customer Personalization and Production Efficiency

Ferrari built a car configurator on AWS using LLMs in Amazon Bedrock and Amazon Personalize, letting customers personalize their vehicle across millions of possible configurations with 3D visualization, which increased sales leads and cut configuration times by 20%. Ferrari also fine-tuned Amazon Titan, Claude 3 and Llama models in Bedrock (combined with Amazon SageMaker JumpStart) on its own documentation to power an after-sales generative AI chatbot that classifies and summarizes customer care tickets, and uses Amazon Lookout for Vision to automate quality inspection and defect detection on the assembly line. Generative AI is also used to run vehicle design simulations and text-to-image prototyping to reduce reliance on physical prototypes.

Ferrari S.p.A.· ItalyAmazon Bedrock · Amazon Personalize · Amazon SageMaker JumpStart +5