AI use cases in South Korea
11 documented implementations
THE SWING creates a smoother driving experience with Databricks
Korea's personal mobility provider THE SWING adopted the Databricks Data + AI Platform, including Unity Catalog and AI/BI Genie, for fleet management, IoT optimization and data governance, cutting data analysis time by 30%, reducing operating costs by 40%, and increasing revenue 20% through AI-driven vehicle location and relocation insights.
Launching end-to-end security in 6 months to cut client churn
SK Shieldus built an integrated data analytics platform on Databricks in six months, deploying a cancellation-prevention scoring model and a predictive control model for security dispatch using Delta Lake, Lakeflow Jobs and Unity Catalog, improving machine learning model accuracy from under 70% to over 90% and reducing unnecessary dispatches by 2%.
SK Shieldus· South KoreaDatabricks Data + AI Platform · Delta Lake · Lakeflow Jobs +2Delivering AI-powered entertainment that captivates users for hours
Scatter Lab used Databricks' flexible GPU clusters to build a proprietary Korean-language large language model in three months on a limited budget, powering its AI companion chatbot platform Zeta, which reached 1.5 million users within nine months with over 12 hours of average weekly engagement.
BC Card Unifies Payments Data to Power Innovation
BC Card, a South Korean payments company serving more than 40 client companies and 36 million members, adopted the Databricks Data + AI Platform to unify previously siloed data search, processing, analysis and visualization environments. It built an internal AI agent that learns from metadata and usage patterns to help business users locate data, reduced data processing time by 90%, cut marketing data-error costs by more than 50%, and lowered platform operation costs by 60%, while complying with Korea's data protection laws via Unity Catalog governance controls.
BC Card· South KoreaDelta Lake · Databricks SQL · Unity Catalog +1Dongwon Improves Price Forecasting and Inventory Efficiency
Dongwon Group, a South Korean seafood, food, packaging and logistics conglomerate, adopted the Databricks Data + AI Platform to unify previously siloed data across business units and enable enterprise-wide AI-driven decision-making. Using Delta Lake and Unity Catalog, Dongwon built a raw material price forecasting model that reached approximately 96% accuracy and an inventory optimization system that saves billions of won per month, while AI/BI Genie and Databricks Assistant enabled natural-language data exploration for non-technical staff.
Cafe24 Scales E-Commerce Growth With Data and AI
Cafe24, Korea's largest online shopping mall platform supporting more than 2 million brands, consolidated fragmented data (300+ GB of daily logs across 700+ tables) onto the Databricks Data + AI Platform to standardize KPIs and connect analytics directly to operational execution for its Cafe24 PRO service. Data flows through a medallion-architecture lakehouse governed by Unity Catalog, with Agent Bricks, Databricks' multi-agent AI framework, decomposing complex analytical tasks across specialized AI agents that collaborate on reasoning, analysis and execution for promotions, merchandising and marketplace operations. Business users access insights through BI dashboards and natural-language interfaces. Over a six-month period, brands using Cafe24 PRO saw a 24% increase in total revenue, a 64% increase in average order value, and a 36% increase in new customers; manual marketplace operations work dropped from more than three hours to under five minutes per marketplace.
Cafe24· South KoreaAgent Bricks · Unity Catalog · AI/BILG U+ Reduced LLM Vendor Dependency and Cut Costs 36% with Databricks Model Serving
LG U+, one of Korea's leading telecom carriers, migrated its U+one AI Search service to Databricks Model Serving to reduce dependence on a single external LLM vendor. Databricks hosts Gemini 2.5 Flash in a dedicated availability zone through a partnership with Google, letting LG U+ keep its existing LangChain interfaces and model while removing its direct reliance on Google's own infrastructure. The company also rebuilt its search architecture with an AI Gateway, Query Orchestration, a Semantic Elastic Cache, Hybrid Reasoning Retrieval, and Agentic Self-Correction Loops running within an LLMOps framework. In controlled tests, Gemini calls routed through Databricks showed 48% higher throughput, 22% faster average response times, and a 90% lower failure rate versus direct calls; in production, operating costs fell 36% and response speed improved 64% even as system complexity grew 107%. LG U+ is extending the same infrastructure to its ixi-O Voice AI services.
LG U+· South KoreaDatabricks Model Serving · LangChain · Gemini 2.5 Flash +3NOL UNIVERSE builds unified data lakehouse with Databricks, cutting batch computing costs by 77%
NOL UNIVERSE, a Korean travel, leisure, and culture platform operating the NOL, NOL Interpark Tours, and NOL Tickets brands, migrated approximately 2,500 Hive-based queries and its Apache Airflow/NiFi pipelines to the Databricks Platform, consolidating disparate BI tools into a single environment and giving each business domain a self-service analytics environment governed by Unity Catalog. The customer service team also used Databricks machine learning to automate categorization of CS consultation history. The migration was completed in two months, reducing time to complete batch aggregation by 66%, decreasing batch computing costs by 77%, and increasing data availability time by 27%.
KT Corporation and Microsoft launch five-year multibillion-dollar AI partnership in Korea
KT Corporation and Microsoft announced a five-year, multibillion-dollar strategic partnership to drive AI transformation for more than 650,000 businesses and 17 million consumers in Korea. The plan includes a Korea-customized GPT-4o via Azure OpenAI Service, a Korean sovereign cloud (Secure Public Cloud) built on Microsoft Cloud for Sovereignty, a new AX-specialized service company, an AI co-innovation center with Microsoft Research, and deployment of Microsoft 365 Copilot and GitHub Copilot to KT employees, with more than 19,000 employees to be trained in cloud and AI skills.
Hyundai Motor Group builds NVIDIA Blackwell AI factory for mobility and smart factories
Hyundai Motor Group is building an AI factory using 50,000 NVIDIA Blackwell GPUs to train, validate and deploy AI for in-vehicle systems, autonomous driving, smart factories and robotics. The collaboration includes an approximately $3 billion investment with the Korean government to build a national physical AI cluster, an NVIDIA AI Technology Center and Hyundai's Physical AI Application Center. Hyundai is exploring using NVIDIA Omniverse and Cosmos on RTX PRO Servers for factory digital twins, and using NVIDIA DRIVE AGX Thor running DriveOS for driver-assistance and in-vehicle AI.
Hyundai Motor Group· South KoreaNVIDIA Blackwell GPUs · NVIDIA Omniverse · NVIDIA Cosmos +6
TMAP Mobility Powers Smarter, Safer Travel
TMAP Mobility, Korea's leading mobile navigation service with over 25 million subscribers and adoption in more than 95% of domestic vehicles, adopted the Databricks Platform to address data access and governance roadblocks that stalled AI-driven personalization efforts. Using Genie Space, non-data specialists can now explore and analyze data with natural language, and Unity Catalog provides granular permission management and column masking. As of September 2025, the analytics team receives 68% fewer simple data extraction requests, and approximately 48% of all employees can directly explore and utilize data. TMAP processes more than 7.3 billion mobility data points annually and used the Recommendation Engines Solution Accelerator to prototype and deploy scalable recommendation models faster.
TMAP Mobility· South KoreaDatabricks Platform · Genie Space · Unity Catalog +3