Azure AI Content Safety

2 use cases using this technology · by Microsoft

2published use cases

2industries

2countries on record

Conversational AI

top AI capability

Evidence mix: High 2 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

Industry

Country

2 use cases

RetailGenerative AIConversational AI

ASOS uses Azure AI Foundry to surprise and delight young fashion lovers

UK fashion retailer ASOS used Azure OpenAI Service and Azure AI prompt flow (part of Azure AI Foundry) with ChatGPT language models to build a conversational, AI-powered shopping experience that curates fashion recommendations based on customer preferences and trend data. The team built a working prototype in a few weeks, tested it with 150 internal users plus a sample of real customers with zero safety or security red flags, and verified the absence of jailbreaks during that initial testing; ASOS is confident that Azure AI Content Safety, built into Azure AI Foundry, will play a key role in assuring responsible, top-quality interactions as it moves toward wider customer testing.

ASOS· United KingdomAzure OpenAI Service · Azure AI prompt flow · Azure AI Foundry +1

Financial ServicesGenerative AIConversational AIDocument Intelligence

Raiffeisen Bank International Launches Its Own ChatGPT Using Azure OpenAI Service

Raiffeisen Bank International (RBI), a cooperative bank headquartered in Vienna, Austria serving 16.5 million customers in 11 markets, built 'RBI ChatGPT' using Azure OpenAI Service and Azure AI Search within Azure AI Foundry, with Azure AI Content Safety for content moderation. The tool automates repetitive tasks like documenting intelligence and summarizing legal, regulatory and banking documents, and supports line leveling in reconciliation reporting, extracting and summarizing public news articles and financial reports, drafting emails, and answering regulatory questions. RBI ChatGPT was first deployed to 2,000 users and now has an active user base of over 20,000. A feature called 'yellowGPTs' lets employees contribute their own solutions and dedicated knowledge bases built on the platform. RBI is also experimenting with tying the o1 model on Azure OpenAI Service into its application framework.

Raiffeisen Bank International· AustriaAzure OpenAI Service · Azure AI Search · Azure AI Foundry +1