Databricks Genie

Evidence mix: High 7 · Medium 0 · Low 0 — bands are computed from each record's evidence signals.

Use cases (7)Related technologies (12)Products & vendor

IndustryEnergy2Financial Services2Manufacturing1Media & Entertainment1Retail1

CountryBrazil1India1United States1Location not stated4

7 use cases

Media & EntertainmentAgentic AIConversational AIGenerative AI

Turning 700T Customer Signals into Media Intelligence

MiQ, a global programmatic media partner, built Sigma, an advertising platform on the Databricks Data + AI Platform, to unify more than 700 trillion fragmented customer signals across watching, browsing and buying activity into a single governed intelligence layer. Data flows through a medallion architecture on Delta Lake with Unity Catalog governance, and Databricks SQL serves dashboards, Genie Spaces and agent queries. MiQ built a Planning Agent using two Genie spaces (unified consumer signals and historical campaign data) plus Vector Search to translate natural-language audience descriptions into activation segments, letting non-technical marketers go from audience discovery to media plan recommendations in minutes instead of days. Sigma has powered over 40,000 campaigns for more than 2,300 advertisers since launch, with campaigns returning 2.2x the ROI of standard programmatic campaigns; campaign planning and analysis that once took 6+ hours now takes roughly 5 minutes, and AI-assisted optimization workflows cut storage needs by 50%.

MiQDelta Lake · Unity Catalog · Databricks SQL +3

EnergyConversational AIGenerative AI

Sabesp Transforms Water Utility Operations with Lakehouse

Sabesp, Brazil's largest water and sanitation utility serving around 30 million people across 376 municipalities, modernized its legacy Oracle Exadata data warehouse by adopting Databricks, enabling a Data Mesh architecture across more than 23 business domains with Unity Catalog providing centralized governance and Databricks Asset Bundles standardizing CI/CD. Databricks' BDC Connector supports large-scale SAP data ingestion, while Databricks Genie and AI/BI Dashboards let business analysts and operational managers query data in natural-language Portuguese without SQL expertise. Foundation Model APIs give teams access to large language models for AI applications including AI-powered customer service and fraud detection. Sabesp reduced data product delivery cycles from months to weeks through domain-owned data products.

Sabesp· BrazilUnity Catalog · Databricks Asset Bundles · BDC Connector +4

Financial ServicesConversational AI

Scaling Real-Time Lending and Analytics for Vivriti Capital

Vivriti Capital, an Indian fintech NBFC providing structured debt solutions, migrated from Amazon Redshift and an internally built open-source data platform (Spark, Airflow, custom orchestration) to Databricks in an eight-week phased migration covering roughly 20 workflows and 50+ pipelines. Databricks SQL now powers analytics and regulatory reporting separated from transactional lending systems, with governed lakehouse tables providing built-in lineage and time-travel for RBI/SEBI audit requirements. Vivriti uses Databricks Genie for semantic search and conversational analytics, replacing an in-house text-to-SQL solution, and is building toward AI-assisted underwriting, automated credit checks, fraud detection and borrower de-duplication within real-time latency requirements. The company reports roughly 25-30% lower total cost of ownership and about 20% faster SQL performance after the migration.

Vivriti Capital· IndiaDatabricks SQL · Databricks Genie · AI/BI

Financial ServicesPredictive AnalyticsConversational AIAgentic AI

Delivering One Highstreet Experience Through Connected Data and Intelligence

Highstreet Insurance Partners, an insurance brokerage that has grown through partnerships with more than 200 independent agencies, built Ora, a proprietary unified digital intelligence platform on Databricks that combines trusted data, analytics, intelligent automation and AI. Ora manages more than 49 billion data points spanning client, policy and carrier history for roughly 500,000 active client relationships. Highstreet built a knowledge graph connecting clients, policies, coverages, documents, and communications to ground AI agent recommendations, uses Unity Catalog for governance across data and ML assets, and Databricks Model Serving to run machine learning models that surface renewal-likelihood scores and cross-sell opportunities. Highstreet reduced the time to onboard a new agency partner's data into Ora from as much as six months to less than two weeks, and increased daily data refresh success from 35% to more than 95% after re-engineering Ora's data foundation with Lakeflow pipelines and Delta Lake.

HIHighstreet Insurance Partners· United StatesUnity Catalog · Delta Lake · Lakeflow Jobs +2

RetailConversational AI

Coop Reaches 30% Retention with "AskCap", a Databricks Genie Assistant Born From a Hackathon

Retail cooperative Coop turned an internal hackathon prototype into AskCap, an AI assistant built on Databricks Genie and governed through Unity Catalog, that lets employees query enterprise data in natural language directly inside Microsoft Teams. Category managers use it for point lookups such as checking market share of specific products, and it has reached a 30% retention rate among internal users interacting with it.

COCoopDatabricks Genie · Unity Catalog · Delta Lake +1

ManufacturingPredictive Analytics

Trackunit Builds IrisX on Databricks, Giving Construction Customers 5x Faster Time-to-Market

Construction telematics company Trackunit unified previously siloed Finance, Engineering and RevOps data (6 million connected machines, 3 billion data points processed daily) onto the Databricks Data + AI Platform, then exposed that capability to customers through its IrisX platform. OEMs, rental and construction companies building on IrisX see 5x faster time-to-market than building their own data architecture, and Trackunit is extending the platform toward predictive maintenance using Databricks Genie and Agent Bricks.

TrackunitDatabricks Data + AI Platform · Unity Catalog · AI/BI +3

EnergyMachine LearningAI Model Development & MLOps

A Journey Towards Unified Data Governance at bp

bp implemented Databricks Unity Catalog to unify data governance across data previously spread across disparate systems, migrating over 270 Databricks workspaces from two separate data hub platforms and 15 standalone instances, serving 10,000+ users across Finance ERP, Customer and Products, Production and Operations, and Enterprise business entities. The migration, run in four phased quarters, delivered centralized governance, granular row/column-level access control, and automated column-level data lineage and audit logs. bp expects the consolidation to save nearly $1 million annually plus roughly $4,000 weekly by eliminating manual Overwatch job management, and the migration unlocked Delta Sharing, SQL Serverless Warehouses, and further AI features like model serving and fine-tuning.

BPbpDatabricks Unity Catalog · Delta Sharing · SQL Serverless Warehouses +2